Twice As Nice Consignment Boutique would complement downtown stores.
Nina Watkins thinks it’s perfect timing for a women’s and children’s clothing consignment boutique on Main Street.
Watkins is vying to be one of three prospective business owners selected from a pool of local entrepreneurs to share a combined value of $95,000 in goods, services and start-up capital to launch a business on Main Street. The Launch Gloucester program is part of Gov. Terry McAuliffe’s Virginia Community Business Launch initiative and is locally overseen by Gloucester Main Street Preservation Trust and Gloucester Main Street Association.
A resident of Gloucester since 1990, Watkins is in her eighth year of owning Twice As Nice Consignment Boutique. “Owning my own business gives me more flexibility with my family,” Watkins said. “And it’s doing something I love and believe in.”
Watkins wants to open a women’s and children’s clothing consignment boutique on Main Street. She lives just minutes from Main Street and believes the time is right in Gloucester.
“I don’t need to be in Williamsburg as much and it’s a better time for me to be in Gloucester,” Watkins said. “I see Main Street being fixed up and I see more people opening businesses that I go to myself. I believe in shopping local and what’s better than running a business in a community you live in?”
Her store in Williamsburg has over 2,000 consignors and draws customers from Richmond, Deltaville, Middlesex, White Stone and elsewhere.
“I actually have consignors that have businesses on Main Street,” Watkins said.
She envisions bringing over some of the nicer pieces that people may have not been able to get access to in Gloucester. These include her high-end items typically found in stores such as Saks and Neiman-Marcus. Watkins also said the store will bring shoppers to Gloucester, who will visit, shop and dine.
Twice As Nice Consignment Boutique will complement stores already on Main Street, Watkins said. Her customers save money on clothes and will be inclined to shop at other clothing stores on Main Street, while her consigners will be earning money.
“The women who consign with us will be coming in and getting a check,” Watkins said. “Sun Trust is right there and they’re going to have cash in their pocket. They’re going to want to shop right on the street. I really feel it’s a win-win business in this area. You’re bringing in things for people that they always have wanted to have but they didn’t want to spend money on.”