All posts tagged: Launch Gloucester

Nina Watkins Hopes To Open A Consignment Boutique On Main Street

Twice As Nice Consignment Boutique would complement downtown stores.

Nina Watkins thinks it’s perfect timing for a women’s and children’s clothing consignment boutique on Main Street.

Watkins is vying to be one of three prospective business owners selected from a pool of local entrepreneurs to share a combined value of $95,000 in goods, services and start-up capital to launch a business on Main Street. The Launch Gloucester program is part of Gov. Terry McAuliffe’s Virginia Community Business Launch initiative and is locally overseen by Gloucester Main Street Preservation Trust and Gloucester Main Street Association.

A resident of Gloucester since 1990, Watkins is in her eighth year of owning Twice As Nice Consignment Boutique. “Owning my own business gives me more flexibility with my family,” Watkins said. “And it’s doing something I love and believe in.”

Watkins wants to open a women’s and children’s clothing consignment boutique on Main Street. She lives just minutes from Main Street and believes the time is right in Gloucester.

“I don’t need to be in Williamsburg as much and it’s a better time for me to be in Gloucester,” Watkins said. “I see Main Street being fixed up and I see more people opening businesses that I go to myself. I believe in shopping local and what’s better than running a business in a community you live in?”

Her store in Williamsburg has over 2,000 consignors and draws customers from Richmond, Deltaville, Middlesex, White Stone and elsewhere.

“I actually have consignors that have businesses on Main Street,” Watkins said.

She envisions bringing over some of the nicer pieces that people may have not been able to get access to in Gloucester. These include her high-end items typically found in stores such as Saks and Neiman-Marcus. Watkins also said the store will bring shoppers to Gloucester, who will visit, shop and dine.

Twice As Nice Consignment Boutique will complement stores already on Main Street, Watkins said. Her customers save money on clothes and will be inclined to shop at other clothing stores on Main Street, while her consigners will be earning money.

“The women who consign with us will be coming in and getting a check,” Watkins said. “Sun Trust is right there and they’re going to have cash in their pocket. They’re going to want to shop right on the street. I really feel it’s a win-win business in this area. You’re bringing in things for people that they always have wanted to have but they didn’t want to spend money on.”

User StephNina Watkins Hopes To Open A Consignment Boutique On Main Street

Gloucester Businesses & Organizations Support Community Business Launch

Ready, set, launch – thanks to our partners!

The Launch Gloucester program would not have been possible without the generous support of our partners.

  • Gloucester Main Street Preservation Trust oversaw the Launch Gloucester program, one that fits well with its overall mission. The MSPT draws on its funds to attract new and additional business to Main Street in Gloucester by enhancing the economic and business environment, preserving historical landmarks in the Gloucester Court House Village area, and promoting civic and cultural activities.
  • Gloucester Main Street Association is a group of Main Street business owners, residents, commercial and residential property owners and other individuals who have joined together promote Historic Gloucester Main Street, also known as the Gloucester Village. The GMSA plans and implements events and attracts additional businesses and residents. The Gloucester Main Street Association led the Launch Gloucester program alongside the MSPT and was responsible for applying for the grant and overseeing the operations.
  • Gloucester Economic Development Authority offers assistance to existing and new companies looking for a new sites or locations in Gloucester County. For Launch Gloucester the EDA contributed $15,000 to help fuel the program.
  • Shop Talk, LLC provides partners with fast, high quality, economical services anytime and anywhere by delivering customer focused, integrated communication solutions. Margie Johnson is a retail and marketing consultant that works with Main Street businesses and for Launch Gloucester coordinated and taught many of the classes the entrepreneurs took to refine their business ideas.
  • East River Marketing looks at businesses from the top-down to the bottom-up and is committed to delivering a significant return on a client’s marketing expenditures. The firm is a marketing and creative company that provided free video services to promote Launch Gloucester.
  • Consociate Media uses marketing, media and management techniques to blend the rich traditions of storytelling and modern communications to help market businesses. Consociate offered free and discounted services to Launch Gloucester as part of prize package, including social media marketing, a website build, graphic design and public relations.
User StephGloucester Businesses & Organizations Support Community Business Launch